Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. For practitioners, the SMQ provides a vehicle to share marketing successes with peers. For academicians, the SMQ provides a forum for sharing research.
SMQ is now offering select articles via open access. Click below to download the free pdf files.
- Creating and Fostering Fan Identification in Professional Sports (Vol. 6, No. 1, 1997)
William A. Sutton, Mark A. McDonald, George R. Milne, and John Cimperman - Using the Psychological Commitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty (Vol. 9, No. 1, 2000)
Daniel F. Mahony, Robert Madrigal, and Dennis Howard - Characterizing Consumer Motivation as Individual Difference Factors: Augmenting the Sport Interest Inventory (SII) to Explain Level of Spectator Support (Vol. 11, No. 1, 2002)
Daniel C. Funk, Daniel F. Mahony, and Lynn Ridinger
Mission:
Sport Marketing Quarterly (SMQ) aims to provide a forum for authors who wish to create new knowledge and/or apply existing concepts and theories in sport marketing. To this end, Sport Marketing Quarterly is committed to publishing high quality research that advances the study and practice of sport marketing and is relevant to the professional interests of the sport marketing community.
Vision:
To be the journal of choice for authors who wish to create and disseminate intellectual contributions in the field of sport marketing and for practitioners who seek to apply this knowledge to the sports industry.
h-index: 49. Source: Harzing’s Publish or Perish.
Sport Marketing Quarterly is the preferred journal of the Sport Marketing Association.
>> Purchase Back Issue Individual Articles
In-Press Articles
- Service Quality, Perceived Value, and Fan Engagement: Case of Shanghai Formula One Racing
Charles Jones, Kevin K. Byon, and Haiyan Roger Huang - Understanding Consumer Behaviors in Virtual Golf: Differences in Leisure Constraints
Chulhwan Choi, T. Christopher Greenwell, Mary A. Hums, and Marion E. Hambrick - “No is not “Low”: Improving the Assessment of Sport Team Identification
Jeffrey D. James, Elizabeth B. Delia, and Daniel L. L. Wann
Choose an SMQ issue. Click to display and select articles, or click to Subscribe and receive access to all articles and back issues.
(Volume:Issue)
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1:1, September, 1992
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1:2, December, 1992
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2:1, March, 1993
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2:2, June, 1993
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2:3, September, 1993
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2:4, December, 1993
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3:1, March, 1994
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3:2, June, 1994
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3:3, September, 1994
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3:4, December, 1994
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4:1, March , 1995
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4:2, June, 1995
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4:3, September, 1995
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4:4, December, 1995
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5:1, March, 1996
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5:2, June, 1996
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5:3, September, 1996
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5:4, December, 1996
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6:1, March, 1997
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6:2, June, 1997
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6:3, September, 1997
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6:4, December, 1997
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7:1, March, 1998
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7:2, June, 1998
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7:3, September, 1998
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7:4, December, 1998
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8:1, March, 1999
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8:2, June, 1999
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8:3, September, 1999
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8:4, December, 1999
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9:1, March, 2000
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9:2, June, 2000
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9:3, September, 2000
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9:4, September, 2000
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10:1, March, 2001
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10:2, June, 2001
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10:3, September, 2001
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10:4, December, 2001
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11:1, March, 2002
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11:2, June, 2002
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11:3, September, 2002
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11:4, December, 2002
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12:1, March, 2003
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12:2, June, 2003
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12:3, September , 2003
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12:4, December, 2003
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13:1, March, 2004
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13:2, June, 2004
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13:3, September, 2004
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13:4, December, 2004
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14:1, March, 2005
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14:2, June, 2005
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14:3, September, 2005
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14:4, December, 2005
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15:1, March, 2006
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15:2, June, 2006
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15:3, September , 2006
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15:4, December, 2006
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16:1, March, 2007
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16:2, June, 2007
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16:3, September, 2007
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16:4, December, 2007
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17:1, March, 2008
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17:2, June, 2008
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17:3, September, 2008
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17:4, December, 2008
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18:1, March, 2009
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18:2, June, 2009
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18:3, September, 2009
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18:4, December, 2009
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19:1, March, 2010
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19:2, June, 2010
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19:3, September, 2010
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19:4, December, 2010
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20:1, March, 2011
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20:2, June, 2011
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20:3, September, 2011
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20:4, December, 2011
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21:1, March, 2012
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21:2, June, 2012
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21:3, September, 2012
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21:4, December, 2012
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22:1, March, 2013
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22:2, June, 2013
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22:3, September, 2013
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22:4, December, 2013
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23:1, March, 2014
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23:2, June, 2014
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23:3, September, 2014
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23:4, December, 2014
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24:1, March, 2015
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24:2, June, 2015
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24:3, September, 2015
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24:4, December, 2015
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25:1, March, 2016
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25:2, June, 2016
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25:3, September, 2016
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25:4, December, 2016
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26:1, March, 2017
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26:2, June, 2017
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26:3, September, 2017
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26:4, December, 2017
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27:1, March, 2018
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27:2, June, 2018
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27:3, September, 2018
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27:4, December, 2018
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28:1, March, 2019
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28:2, June, 2019
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28:3, September, 2019
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