Contents for SMQ Issue 9:3
| Contemporary Sport Consumers: Some Implications of Linking Fan Typology With Key Spectator Variables Authors: Shayne Quick |
| Abstract: It has long been debated whether a winning team is the most important thing in professional sport. This research draws on fan surveys undertaken at professional sport events in Australia between 1996 and 1998. It clusters fans’ perceptions of their sports experience and suggests a three-dimensional consumption space map as a way forward for analysis. |
| Changes in USA Today’s Sports Coverage Patterns During the National Basketball Association Lockout:Implications for Sport Managers Authors: G. Clayton Stoldt, Gale K. Smetana, Lori K. Miller |
| Abstract: The 1998 National Basketball Association (NBA) lockout affected numerous mass media outlets htat normally devote print space or broadcast time to NBA game coverage. This study considered one mass media outlet, USA Today, and examined how its sports coverage patterns changed between a given week one year prior to the NBA lockout and a congruent week during the NBA lockout. |
| The Service Quality Expectations in Private Sport and Fitness Centers:A Reexamination of the Factor Structure Authors: Dimitra A. Papadimitriou, Kostantinos Karteroliotis |
| Abstract: Because of the increasing competition of the sport and fitness private sector raises demands for services of better quality, providers must be able to identify and meet the expectations of the targeted consumers. This study has employed exploratory factorial analysis to reexamine the underlying structure of the quality excellence of sports centers (QUESC) instrument suggested by Kim and Kim (1995), which measures service quality expectations of consumers of sports and fitness centers. |
| The Relationship Between the Attitudes of Professional Sport Fans and Their Intentions to Watch Televised Games Authors: Daniel F. Mahony, Anita M. Moorman |
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| Professional Wrestling Fans:Your Next-Door Neighbors? Authors: Frank B. Ashley, John Dollar, Brian Wigley, John A. Gillentine |
| Abstract: In marketing sport or entertainment the fan’s perceptions of the event is very important. This study attempts to analyze wrestling fans and their perceptions of wrestling. Who are the people who make up this growing fan base? To what degree are these fans involved in and loyal to wrestling? What are their spending habits? |
