Contents for SMQ Issue 13:2
| Exploring the Old School Concept: Adding Definition to a Authors: Damon Aiken, Ajay Sukhdial |
| Abstract: |
| Athletes as Product Endorsers: The Effect of Gender and Product Relatedness Authors: Thomas Boyd, Matthew D. Shank |
| Abstract: |
| Sport Marketing Quarterly, June 2004 Authors: |
| Abstract: |
| Case Study: Pricing a Sporting Club Membership Package Authors: Kerry Daniel, Lester W. Johnson |
| Abstract: |
| An Exploration of the Construct of Psychological Attachment to a Sport Team Among College Students: A Multi-Dimensional Approach Authors: Hyungil Harry Kwon, Ketra L. Armstrong |
| Abstract: |
| Sport Marketing and the Law: MMAA v. Netfire: “March Madness” Protection Strengthened for NCAA Authors: Steve McKelvey |
| Abstract: |
| Ticket Price Determination in Professional Sports: An Empirical Analysis of the NBA, NFL, NHL, and Major League Baseball Authors: Patrick Rishe, Michael Mondello |
| Abstract: |
