Articles Franchise Ownership as Individual-Level Sport Brands: Exploring a Digitally Intermediated Process Model Ted Hayduk III, Brianna L. Newland, and Alex Yeh Research suggests when local consumers perceive professional sport...

Articles From Sensation to Emotion: A Neuromarketing Study of Sport Sponsorship Effects Authors: Sanghak Lee, Kitae Kim, Yong J. Hyun, Byungho Park Abstract: This study investigated the sport sponsorship effects...

Articles Cooler Bobbleheads Prevail: Bobblehead Character Type and Impact on Attendance at Major League Baseball Games Author: Jeffrey Cisyk Abstract: Giveaways such as jerseys, caps, or bobbleheads are part of a...

Articles The Dual Roles of Trust and Risk in Sport Consumer Decision-Making in Social Commerce: An Information Adoption Model Authors: Weisheng Chiu, Heetae Cho, and Hui Mei Chua The purpose...

Articles The Impact of Authenticity on Celebrity Athlete Social Media Endorsement Messaging Authors: Eric Nichols and Stephen Shapiro The rise in celebrity athletes’ influence due to social media has had...

Articles Factors Influencing Fan Acceptance or Rejection of a Sport Team’s Revolutionary Rebrand Jason Simmons, Michael L. Naraine and Chris Greenwell Using the context of the Washington Football Team, the current study...