Articles The Impact of Authenticity on Celebrity Athlete Social Media Endorsement Messaging Eric Nichols and Stephen Shapiro The rise in celebrity athletes’ influence due to social media has had a...
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Articles Firm Behavior Under Conditions of Final Offer Arbitration: An Empirical Analysis of Major League Baseball’s Salary Negotiation Structure Jonathan R. Brown This paper explores the use of final offer...
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Articles Factors Influencing Fan Acceptance or Rejection of a Sport Team’s Revolutionary Rebrand Jason Simmons, Michael L. Naraine and Chris Greenwell Using the context of the Washington Football Team, the current study...
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Articles Spectator Interest in Attending Future Danish Men’s National Soccer Team Matches: A Study of Demand Rasmus K. Storm, Tor Georg Jakobsen and Nikolaj Schelde Existing research on spectator demand tends...
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