Articles Franchise Ownership as Individual-Level Sport Brands: Exploring a Digitally Intermediated Process Model Ted Hayduk III, Brianna L. Newland, and Alex Yeh Research suggests when local consumers perceive professional sport...
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Articles A Note on Externalities and Revenue Sharing in Sports Leagues Thomas J. Miceli Revenue sharing is a pervasive policy in professional sports leagues. While it is usually justified as...
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Articles Does It Hurt Financially, Too? Effects of Injury Proneness on Contract Design in Major League Baseball Authors: Hendrik Scholten, Christian Deutscher, and Jochen Mayer This paper seeks to...
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Articles Cooler Bobbleheads Prevail: Bobblehead Character Type and Impact on Attendance at Major League Baseball Games Author: Jeffrey Cisyk Abstract: Giveaways such as jerseys, caps, or bobbleheads are part of a...
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