Articles From Sensation to Emotion: A Neuromarketing Study of Sport Sponsorship Effects Authors: Sanghak Lee, Kitae Kim, Yong J. Hyun, Byungho Park Abstract: This study investigated the sport sponsorship effects...
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Articles Spectators or Influencers? The Crowd Effect Upon Winning in the NFL: A Natural Experiment Authors: Justin Ehrlich, Joel Potter, Shane Sanders, and Rodney Paul Abstract: Previous research has determined...
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Articles The Dual Roles of Trust and Risk in Sport Consumer Decision-Making in Social Commerce: An Information Adoption Model Authors: Weisheng Chiu, Heetae Cho, and Hui Mei Chua The purpose...
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Articles Introduction to the Special Issue of the 13th European Sport Economics Association (ESEA) Conference Authors: Seppo Suominen and Pamela Wicker Seppo Suominen and Pamela Wicker serve as guest editors...
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Articles Firm Behavior Under Conditions of Final Offer Arbitration: An Empirical Analysis of Major League Baseball’s Salary Negotiation Structure Author: Jonathan R. Brown This paper explores the use of final...
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Articles The Impact of Authenticity on Celebrity Athlete Social Media Endorsement Messaging Authors: Eric Nichols and Stephen Shapiro The rise in celebrity athletes’ influence due to social media has had...
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Articles Factors Influencing Fan Acceptance or Rejection of a Sport Team’s Revolutionary Rebrand Jason Simmons, Michael L. Naraine and Chris Greenwell Using the context of the Washington Football Team, the current study...
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Articles Spectator Interest in Attending Future Danish Men’s National Soccer Team Matches: A Study of Demand Rasmus K. Storm, Tor Georg Jakobsen and Nikolaj Schelde Existing research on spectator demand tends...
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