Contents for SMQ Issue 5:2
| Sponsor Accountability: Designing and Utilizing an Evaluation System Authors: Len Komoroski, Heather Biemond |
| Abstract: sport sponsorship corporate involvement client service Cleveland Cavaliers |
| Factors Affecting Corporate Sponsorship of Women’s Sport Authors: Nancy L. Lough |
| Abstract: Corporate sponsors of women’s sports were surveyed to determine the factors affecting their sponsorship involvement. The survey instrument was developed as a modification of the Sport Sponsorship Evaluation Model designed by Irwin and Assimakopoulos (1992) |
| The Data-Driven Approach to Sponsorship Acquisition Authors: Doug Morris, Richard L. Irwin |
| Abstract: sponsorship sponsorship acquisition corporate sport sponsors sponsorship objectives customer profiles sponsorship sales sponsorship value sponsorship packaging |
| Assessing a Corporate Partner Program: A Key to Success Authors: Alfred B. White, Richard L. Irwin |
| Abstract: The NCAA Corporate Sponsor Program NCAA corporate sponsors NCAA corporate partners patrons International Events Group IEG report |
| Marketing Notes: The 1996 Olympic Games Authors: Lisa Delpy |
| Abstract: Coca-Cola IBM Sara Lee Visa Sports Illustrated UPS Kodak John Hancock Mutual Life Insurance Company Olympic Games Olympic sponsors sponsorship |
| SMQ PROfile 5-2 Authors: SMQ Editor |
| Abstract: John Bevilaqua Bevilaqua International University of Tennessee-Chattanooga Coca-Cola corporate America |
| Sponsorship on Campus Authors: Dianna P. Gray |
| Abstract: college athletics NCAA Georgia-Tech football game sponsorship University of Miami payout figures for bowl games Nike collective marketing conference sponsorships bowl sponsorship |
| On Teaching About Sponsorship Authors: David K. Stotlar |
| Abstract: sponsorship instructional tips IEG Sponsorship Report Team Marketing Report Sports Report Successful Sport Marketing Sports Marketing Fundamentals of Sport Marketing Financing Sport |
