Contents for SMQ Issue 12:2
| An Empirical Review of the Stadium Novelty Effect Authors: Dennis R. Howard, John L. Crompton |
| Abstract: A conventional belief has persisted for decades that teams moving into new sports venues would experience a significant and prolonged boost in attendance. |
| A Reexamination of the Construct and Concurrent Validity of the Psychological Commitment to Team Scale Authors: Harry H. Kwon, Galen T. Trail |
| Abstract: Researchers have been interested in the psychological constructs of sport consumer loyalty for a considerable time, but until recently there has been a dearth of psychometrically valid measurement instruments. |
| Ticket Price Determination in the National Football League: A Quantitative Approach Authors: Patrick James Rishe, Michael J. Mondello |
| Abstract: The purpose of this paper is to explain both cross- sectional differences in ticket prices across teams and causes for the size and direction of seasonal price increases in the National Football League (NFL). |
| Consumer Differences Across Large and Small Market Teams in the National Professional Soccer League Authors: Matthew J. Robinson, Timothy D. DeSchriver |
| Abstract: In comparison to major sports leagues, there is a large variation in market size within minor league sports. |
| “Who is Your Hero?” Implications for Athlete Endorsement Strategies Authors: Julie A. Stevens, Anna H. Lathrop, Cheri L. Bradish |
| Abstract: Over the past decade, the use of athlete endorsement has emerged as a significant marketing strategy within the sport |
| An Exploratory Study on the Use of Sports Celebrities in Advertising: A Content Analysis Authors: George Stone, Mathew Joseph, Michael Jones |
| Abstract: While sports, and especially the viewing of professional sporting events, plays an increasingly vital role in the lives of sport fans around the world. |
