Contents for SMQ Issue 10:2
| Black Consumers’ Spending and Historically Black College Sport Events: The Marketing Implications Authors: Ketra L. Armstrong |
| Abstract: Most historically Black colleges and universities (HBCUs) are typically not equipped with the financial resources that predominately white institutions (PWIs) have. |
| SMQ Profile/Interview Authors: SMQ Editor |
| Abstract: |
| Factors That Influence African-American Gen-Xers to Purchase Nikes Authors: Robert Lyons, E. Newton Jackson |
| Abstract: In the fall of 1996 and 1997, two focus groups were used to identify the factors that influenced African-American Gen-Xers to purchase Nike athletic shoes. The participants completed an 11-item questionnaire. |
| Pitching Women’s Tennis to Corporate Sponsors: A Case Study of Pilot Pen Tennis Authors: Allen L. Sack, Gil Fried |
| Abstract: There is a growing body of knowledge that investigates sport sponsorship from the point of view of sponsoring organizations. What has not received a great deal of attention, however, is the process by which sport properties identify, contact, and pitch proposals to prospective sport sponsors. The major purpose of this study was to focus on a major women’s tennis event to describe the steps and strategies used in the sponsorship acquisition process. |
