Contents for SMQ Issue 2:4
| SMQ Book Review 2-4 Authors: Jim Weese |
| Abstract: Net Worth: Exploding the Myths of Pro Hockey David Cruise Alison Griffths Viking Press |
| A Comparison of Selected Methods of Concession Cash Distribution in Indoor Sporting Facilities Authors: Michael J. Byrd, Edward T. Turner |
| Abstract: The purpose of this investigation was to determine if there was a relationship between the seating capacity of sporting facilities and the selected method of cash handling and customer change distribution employed by that facility. The investigators selec |
| The Event Pyramid: An Effective Management Strategy Authors: Susan C. Brown, William A. Sutton, Greg Duff |
| Abstract: constituency concerns sport management sponsorship spectator/consumer concerns sponsorship concerns event focus demographics geographic impact the event pyramid internal factors of event management sponsorship concerns competitor/participant concerns financial resources human resources |
| Female Spectators: Marketing Implications for Professional Golf Events Authors: Roger Gauthier, Hal Hansen |
| Abstract: The purpose of this study was to assess the reasons why female spectators attend professional golf events. A random sample of 1,368 female spectators rated the relative importance of 27 reasons to attend on a 5-point Likert scale. The instrument used had |
| SMQ PROfile 2-4 Authors: SMQ Editor |
| Abstract: Max Muhleman Muhleman Marketing, Inc. Furman University |
| SMQ Research Highlights 2-4 Authors: Tracy L. Schoenadel |
| Abstract: Do you remember Super Bowl XXVII in 1993? What is new in sponsorship signage opportunities to increase revenue? |
| Current Trends in Use, Design/Construction, and Funding of Sport Facilities Authors: Donald W. Pate, Edward Moffitt, M.S.M, Donna Fugett, M.S.M. |
| Abstract: This research examined the current trends associated with multi-use sport facilities. Areas examined included facility usage; design/construction components, such as architectural appearence, configuration/shape, and the number of levels/floors; and fundi |
| Sport Marketing Quarterly Subscriber Survey Authors: Dallas Branch |
| Abstract: SMQ survey results staff professional status research in the SMQ |
