Contents for SMQ Issue 1:1
| How Corporations Can Take Advantage of Olympic Marketing Opportunities Authors: Ardy Arani |
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Abstract: Advertising:Marketing:Olympic Games:The Olympic Program |
| SMQ-Book Review 1-1 Authors: Melvin Helitzer |
| Abstract: The Dream Job: Sports Publicity, Promotion and Public Relations:Melvin Helitzer |
| Understanding Fundraising in Sport: The Conceptual Approach Authors: Willaim F. Stier, Jr. |
| Abstract: At no time in the history of our country has the world of sport been faced with as many problems as it faces today. Similarly, at no other time have American sports–at all levels–undergone as much change as they have in recent years and are, in fact, currently experiencing (Fox, 1990). The purpose of this article is to provide a conceptual framework of sport fundraising as well as to examine selected factors that can have a significant impact upon such fundraising efforts. |
| SMQ-Research Highlights Authors: Tracy L. Schoenadel |
| Abstract: marketing objectives:professional organizations:college organizations:promotional activities:University of Notre Dame |
| Demographic Changes in the U.S. Into the Twenty-First Century: Their Impact on Sport Marketing Authors: Susan Hofacre, Thomas K. Burman |
| Abstract: 21st century :ethnic composition:population:sport marketing:sports fan:demographic trends:professional sport:college sport:hispanic/asian marketing:aging and sport marketing |
| SMQ-PROfile 1-1 Authors: SMQ |
| Abstract: Howard Schlossberg:American Marketing Association Publication Group |
| The Use of Promotions in College Baseball Authors: Scott E. Branvold, Reb Bowers |
| Abstract: College athletic programs are continually working to enhance revenue production. One approach being used more commonly is to find ways for the traditional nonrevenue sports to generate some of their own funding. Baseball is one sport that is viewed as having |
| Marketing Research: A Must for Every Sport Organization Authors: Mary Helen Huggins |
| Abstract: This article emphasizes the importance of marketing research in sport marketing. It is not a how to article; rather, it discusses what marketing research is in sport marketing, why it is needed, and who should do the research. :The article should be valuable to sport marketing management who want a better conceptual understanding of marketing research. It should also help management who wonders whether their organization should do research and how it would be beneficial. |
| A Study of the Demographic and Economic Characteristics of Spectators Attending the U.S. Men’s Clay Court Championships Authors: Peter J. Graham |
| Abstract: This article describes a study designed to elicit economic and demographic data relative to the spectators attending the United States Men’s Clay Championships held at the Wild Dunes Resort located in Charleston, South Carolina. :From a questionnaire rand |
| Sport Sponsorship and Tobacco: Implications and Impact of Federal Trade Commission v. Pinkerton Tobacco Comapny Authors: David Stotlar |
| Abstract: The number of comapnies involved in sport marketing has increased 500% since 1983, and Philip Morris ($75 million) and RJR Nabisco ($40 million) are among the top in sponsorship spending. Today the union of sports and tobacco represents a multimillion dol |
