SMQ Issue 2:4

Contents for SMQ Issue 2:4

SMQ Book Review 2-4
Authors: Jim Weese
Abstract: Net Worth: Exploding the Myths of Pro Hockey David Cruise Alison Griffths Viking Press

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A Comparison of Selected Methods of Concession Cash Distribution in Indoor Sporting Facilities
Authors: Michael J. Byrd, Edward T. Turner
Abstract: The purpose of this investigation was to determine if there was a relationship between the seating capacity of sporting facilities and the selected method of cash handling and customer change distribution employed by that facility. The investigators selec

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The Event Pyramid: An Effective Management Strategy
Authors: Susan C. Brown, William A. Sutton, Greg Duff
Abstract: constituency concerns sport management sponsorship spectator/consumer concerns sponsorship concerns event focus demographics geographic impact the event pyramid internal factors of event management sponsorship concerns competitor/participant concerns financial resources human resources

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Female Spectators: Marketing Implications for Professional Golf Events
Authors: Roger Gauthier, Hal Hansen
Abstract: The purpose of this study was to assess the reasons why female spectators attend professional golf events. A random sample of 1,368 female spectators rated the relative importance of 27 reasons to attend on a 5-point Likert scale. The instrument used had

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SMQ PROfile 2-4
Authors: SMQ Editor
Abstract: Max Muhleman Muhleman Marketing, Inc. Furman University

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SMQ Research Highlights 2-4
Authors: Tracy L. Schoenadel
Abstract: Do you remember Super Bowl XXVII in 1993? What is new in sponsorship signage opportunities to increase revenue?

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Current Trends in Use, Design/Construction, and Funding of Sport Facilities
Authors: Donald W. Pate, Edward Moffitt, M.S.M, Donna Fugett, M.S.M.
Abstract: This research examined the current trends associated with multi-use sport facilities. Areas examined included facility usage; design/construction components, such as architectural appearence, configuration/shape, and the number of levels/floors; and fundi

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Sport Marketing Quarterly Subscriber Survey
Authors: Dallas Branch
Abstract: SMQ survey results staff professional status research in the SMQ

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