SMQ Issue 9:4

Contents for SMQ Issue 9:4

An Analysis of Factors Related to Attendance at Division II Football Games
Authors: Douglas E. Wells, Richard M. Southall, Hsiao-Hwei Peng
Abstract: The purpose of this study was to identify the determinants related to attendance at NCAA Division II football games for the 1998 season and develop a model designed to predict attendance using the selected determinants. Various determinants were selected, a questionaire developed, and an email survey conducted of all sports information directors (SIDs) of NCAA Division II institutions that competed in football during the 1997 and 1998 seasons.

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The Influence of Frequency of Attendance and Age on Place – Specific Dimensions of Service Quality at Australian Rules Football Matches
Authors: Hans M. Westerbeek
Abstract: The main objective of this research was to test the relationship between five place-specific factors of service quality in spectator sport settings (the dependent variables) and two critical demographic variables, frequency of attendance and age (the independent variables. Responses to the factor items and demogrphic section of an instrument developed by Westerbeek (1999) from a random sample of 419 spectators at three Australian Rules Football matches were used to test six hypotheses.

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Book Review: Sport Marketing 2nd Edition
Authors: Tom Sawyer
Abstract:

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Donations: Are They Affected by a Football Championship?
Authors: Clay Daughtrey, David Stotlar
Abstract: The value of collegiate athletics, within higher education, is frequently debated, and has spawned numerous research projects. These studies have systematically neglected nondivision 1-A teams in football championships. This study was designed to fill that void and analyze the impact of a NCAA football championship on donations to the university and to the athletic department donations and donations to the university and to the athletic department.

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JOURNAL UPDATE: JANUARY-MARCH 2000
Authors: Dan Covell
Abstract: This column is designed to provide sport marketing academicians and practioners with brief descriptions of professionally relevant articles culled from a broad range of publications. Articles are arranged by subject matter, and listed alphabetically by author.Information regarding subscriptions and the acquiaition of back issues can be found at the end of the column.

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SMQ Profile/Interview
Authors: SMQ Editor
Abstract:

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