SMQ Issue 9:3

Contents for SMQ Issue 9:3

Contemporary Sport Consumers: Some Implications of Linking Fan Typology With Key Spectator Variables
Authors: Shayne Quick
Abstract: It has long been debated whether a winning team is the most important thing in professional sport. This research draws on fan surveys undertaken at professional sport events in Australia between 1996 and 1998. It clusters fans’ perceptions of their sports experience and suggests a three-dimensional consumption space map as a way forward for analysis.

>> Subscribe Now

Changes in USA Today’s Sports Coverage Patterns During the National Basketball Association Lockout:Implications for Sport Managers
Authors: G. Clayton Stoldt, Gale K. Smetana, Lori K. Miller
Abstract: The 1998 National Basketball Association (NBA) lockout affected numerous mass media outlets htat normally devote print space or broadcast time to NBA game coverage. This study considered one mass media outlet, USA Today, and examined how its sports coverage patterns changed between a given week one year prior to the NBA lockout and a congruent week during the NBA lockout.

>> Subscribe Now

The Service Quality Expectations in Private Sport and Fitness Centers:A Reexamination of the Factor Structure
Authors: Dimitra A. Papadimitriou, Kostantinos Karteroliotis
Abstract: Because of the increasing competition of the sport and fitness private sector raises demands for services of better quality, providers must be able to identify and meet the expectations of the targeted consumers. This study has employed exploratory factorial analysis to reexamine the underlying structure of the quality excellence of sports centers (QUESC) instrument suggested by Kim and Kim (1995), which measures service quality expectations of consumers of sports and fitness centers.

>> Subscribe Now

The Relationship Between the Attitudes of Professional Sport Fans and Their Intentions to Watch Televised Games
Authors: Daniel F. Mahony, Anita M. Moorman
Abstract:

>> Subscribe Now

Professional Wrestling Fans:Your Next-Door Neighbors?
Authors: Frank B. Ashley, John Dollar, Brian Wigley, John A. Gillentine
Abstract: In marketing sport or entertainment the fan’s perceptions of the event is very important. This study attempts to analyze wrestling fans and their perceptions of wrestling. Who are the people who make up this growing fan base? To what degree are these fans involved in and loyal to wrestling? What are their spending habits?

>> Subscribe Now