SMQ Issue 8:4

Contents for SMQ Issue 8:4

Book Review 8-4
Authors: Todd Allen (Reviewer)
Abstract: Sport Marketing: A Strategic Perspective Matthew D. Shank Prentice Hall

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Sports Marketing Ethics in Today’s Marketplace
Authors: Gene Laczniak, Rick Burton, Patrick Murphy
Abstract: Sports marketing is a fast-growing business endeavor. However, certain aspects of it have drawn criticisms from several corners (e.g., media, government, coaches, and fans). This paper raises a number of ethical questions about various dimensions of sports marketing. Advice for addressing some of the ethical problems that occur is provided. The paper specifically asks if organizations using professional sports associations as a promotional lever for increasing sales can be hurt by a lack of ethics on the part of the leagues, teams, or players. It also implies that sport organizations, regardless of economic benefits derived or strong player unions, have an obligation to create a positive and substainable ethical climate and deliver an enforceable ethical code.

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Book Review 2, 8-4
Authors: Mark E. Moore (Reviewer)
Abstract: Sports Management: A Guide to Professional Practice Aaron Smith Bob Stewart Allen & Unwin

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SMQ Index-Volume 8
Authors:
Abstract: SMQ Index-Volume 8

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SMQ PROfile 8-4
Authors: SMQ Editor
Abstract: Jon Miller NBC Sports Miami University of Ohio

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Assessing the Recognition of Perimeter Advertising Signage by Television Viewers of NASCAR Winston Cup Events
Authors: Clay E. Harshaw, Edward T. Turner
Abstract: This study examined the recognition rates of periemter advertising signage by television spectators of three different National Association of Stock Car Auto Racing (NASCAR) events. Each event took place on a distinctively different oval track: a short tr

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The Effect of Promotion Timing on Major League Baseball Attendance
Authors: Thomas C. Boyd, Timothy C. Krehbiel
Abstract: Econometricians have given much attention at the question of what factors influence baseball attendance. However, most studies have examined primarily economic variables that, although enlighteneing, provide little information to team management and marketers that would actually help them increase attendance. In this study, the authors focus on an easily controlled decison variable-promotion timing-and examine the question of whether promotions are better run on weekends, during day games, or against rivals versus nonrivals. A series of multiple regression models is run on data for six major league teams over a 4-year period. Findings indicate that teams differ in timing effectiveness but that, in general, promotions run during day games and on weekdays are likely to result in greater attendance increases.

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Segmenting J. League Spectators Based on Length of Time as a Fan
Authors: Makoto Nakazawa, Daniel F. Mahony, Daniel C. Funk, Sumiko Hirakawa
Abstract: The purpose of this study was to examine the relationship between length of time as a fan, motives to attend games, and involvement with the J. League (Japanese Professional Soccer League). Data were collected using a self-administered questionnaire durin

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The SMQ and the Sport Marketplace: Where We’ve Been and Where We’re Going
Authors: Stephen Hardy, William A. Sutton
Abstract: SMQ funding and growth eight key trends branding marketing

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Virtual Signage: The Pitfalls of Now You See It, Now You Don’t
Authors: Harold Y. Menendez
Abstract: The sports industry has long served as a testing field for new and evolving technology, from gel-filled tennis shoes to contact lenses, which were created to improve athletes’ vision. In recent years a computer imaging system-not surprisingly-referred to

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