SMQ Issue 8:2

Contents for SMQ Issue 8:2

Book Review 2, 8-2
Authors: Larry McCarthy (Reviewer)
Abstract: The NASCAR Way The Business that Drives the Sport Robert G. Hagstrom John Wiley & Sons Publishers

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Book Review 4, 8-2
Authors: Jay Gladden, Ph.D. (Reviewer)
Abstract: Loser Takes All: Bud Admas, Bad Football & Big Business Ed Fowler Longstreet Press

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Book Review 3, 8-2
Authors: Dan Covell (Reviewer)
Abstract: There’s a Customer Born Every Minute: P.T. Barnum’s Secrets to Business Success Joe Vitale Amacom

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Sports Marketing and the Internet: It’s a Whole New Ball Game
Authors: Lynn R. Kahle, Carla Meeske
Abstract: This special issue of Sport Marketing Quarterly describes several aspects of the Internet. It has quickly grown in importance as a medium of the future. Many features of the Internet fit well with characteristics of sport business. Both big business and small clusters of sports participants can benefit from the Internet. Papers in the special issue explore business viability of the Internet, aspects of consumers and consumer behavior, business strategy, and characteristics of new media.

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Internet Users: How to Reach Them and How to Integrate the Internet into the Marketing Strategy of Sport Businesses
Authors: Marc Duncan, Richard M. Campbell
Abstract: Advances in media technology have driven the sport industry in the 20th century and will continue to do so in the future. In the 1990s, the Internet has emerged as the latest technological advancement for sport managers to utilize in their marketing plans., The purpose of this paper is to describe the common attributes of Internet users and the functions the Internet can perform for sport businesses. It also explains approaches to integrating this medium into a firm’s marketing strategy for reaching these potential customers. Finally, a brief overview of the problems facing consumers and companies using the Internet is presented.

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SMQ PROfile 8-2
Authors: SMQ Editor
Abstract: Jeffrey Pollack The Sport Business Daily Northwestern The Graduate School of Political Management

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Journal Update: April-June, 1998
Authors: Dan Covell
Abstract: This column is designed to provide sport marketing academicians and practioners with brief descriptions of professionally relevant articles culled from a broad range of publications. Articles are arranged by subject matter, and listed alphabetically by author. Information regarding subscriptions and the acquiaition of back issues can be found at the end of the column.

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Book Review 8-2
Authors: Ron Meade (Reviewer)
Abstract: The NASCAR Way The Business that Drives the Sport Robert G. Hagstrom John Wiley & Sons Publishers

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Risk, Innovativeness, Gender, and Involvement Factors Affecting the Intention to Purchase Sport Product Online
Authors: Nigel Pope, Mark Brown, Edward Forrest
Abstract: This paper presents the results of an examination of perceived risk and consumer intention to purchase online sport product. Three sport product types were examined: personal sporting goods, team merchandise, and event tickets. The research found that although product type, purchase decision involvement, and Internet involvement had no effect on online purchase intentions, both gender and innovativeness did. Similarly, the genders and high and low innovators were discriminated between by different risk constructs. Implications for management are discussed and limitations of the research identified.

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An Examination of Sport Web Sites and the Opinion of Web Employees Toward the Use and Viability of the World Wide Web as a Profitable Sports Marketing Tool
Authors: Robert J. Caskey, Lisa A. Delpy
Abstract: Despite its widespread use and acceptance, the World Wide Web has yet to produce a consistently profitable revenue model for most site proprietors. Broadcasting some of the most popular and well-trafficked sites on the Web, the online sports segment

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Television and Internet Convergence: Implications for Sport Broadcasting
Authors: Paul Turner
Abstract: Television plays an integral part in the lives of most people around the globe. It provides significant revenue to major sporting leagues and international event organizers, while enabling people throughout the world to experience the dramas and contests

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