SMQ Issue 5:2

Contents for SMQ Issue 5:2

Sponsor Accountability: Designing and Utilizing an Evaluation System
Authors: Len Komoroski, Heather Biemond
Abstract: sport sponsorship corporate involvement client service Cleveland Cavaliers

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Factors Affecting Corporate Sponsorship of Women’s Sport
Authors: Nancy L. Lough
Abstract: Corporate sponsors of women’s sports were surveyed to determine the factors affecting their sponsorship involvement. The survey instrument was developed as a modification of the Sport Sponsorship Evaluation Model designed by Irwin and Assimakopoulos (1992)

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The Data-Driven Approach to Sponsorship Acquisition
Authors: Doug Morris, Richard L. Irwin
Abstract: sponsorship sponsorship acquisition corporate sport sponsors sponsorship objectives customer profiles sponsorship sales sponsorship value sponsorship packaging

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Assessing a Corporate Partner Program: A Key to Success
Authors: Alfred B. White, Richard L. Irwin
Abstract: The NCAA Corporate Sponsor Program NCAA corporate sponsors NCAA corporate partners patrons International Events Group IEG report

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Marketing Notes: The 1996 Olympic Games
Authors: Lisa Delpy
Abstract: Coca-Cola IBM Sara Lee Visa Sports Illustrated UPS Kodak John Hancock Mutual Life Insurance Company Olympic Games Olympic sponsors sponsorship

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SMQ PROfile 5-2
Authors: SMQ Editor
Abstract: John Bevilaqua Bevilaqua International University of Tennessee-Chattanooga Coca-Cola corporate America

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Sponsorship on Campus
Authors: Dianna P. Gray
Abstract: college athletics NCAA Georgia-Tech football game sponsorship University of Miami payout figures for bowl games Nike collective marketing conference sponsorships bowl sponsorship

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On Teaching About Sponsorship
Authors: David K. Stotlar
Abstract: sponsorship instructional tips IEG Sponsorship Report Team Marketing Report Sports Report Successful Sport Marketing Sports Marketing Fundamentals of Sport Marketing Financing Sport

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