SMQ Issue 4:2

Contents for SMQ Issue 4:2

Computerized Information Systems and Their Role in the Sales Process
Authors: Mark Andrew Zwartynski
Abstract: sales process computer computer system network Pacers computer hardware central processing unit memory marketing brand marketing mobile salesperson sales forecasting

>> Subscribe Now

The Women’s Golf Market: An Overview of Spectators and Participants
Authors: Mary Nowell
Abstract: women golfers Steering Committee of the Women in Golf Summit in 1993 women’s golf market purchasing habits demographic characterisitcs women golf spectators

>> Subscribe Now

Toward an Understanding of On-Site Fan-Athlete Relations: A Case Study of the LPGA
Authors: Todd Crossett
Abstract: This paper explores athlete-fan relations from the perspective of a reciprocity system outlined by Mauss (1954) and recently advanced by Hyde (1983), Margolis (1989), and Caplow (1984). Using interactions from the Ladies Professional Golf Association Tour

>> Subscribe Now

Opening a New Arena: A Window of Opportunity
Authors: Jim Kahler
Abstract: arena design executive suites season ticket holders corporate partnerships marketing plan marketing advertising business opportunities CAVS Gund Arena The Coliseum seat locations

>> Subscribe Now

SMQ PROfile 4-2
Authors: SMQ Editor
Abstract: Pat Williams Orlando Magic Wake Forest University Indiana University

>> Subscribe Now

SMQ Research Highlights 4-2
Authors: Tracy L. Schoenadel
Abstract: What professional sport has the highest market share of fan interest during the Winter/Spring seasons? Fan-tastic numbers for college football?

>> Subscribe Now

TEAMQUAL (TM): Measuring Service Quality in Professional Team Sports
Authors: Mark A. McDonald, William A. Sutton, George R. Milne
Abstract: professional sport value offered to fans NBA NFL Major League Baseball survey Gap Model of Service Quality

>> Subscribe Now