Contents for SMQ Issue 4:2
| Computerized Information Systems and Their Role in the Sales Process Authors: Mark Andrew Zwartynski |
| Abstract: sales process computer computer system network Pacers computer hardware central processing unit memory marketing brand marketing mobile salesperson sales forecasting |
| The Women’s Golf Market: An Overview of Spectators and Participants Authors: Mary Nowell |
| Abstract: women golfers Steering Committee of the Women in Golf Summit in 1993 women’s golf market purchasing habits demographic characterisitcs women golf spectators |
| Toward an Understanding of On-Site Fan-Athlete Relations: A Case Study of the LPGA Authors: Todd Crossett |
| Abstract: This paper explores athlete-fan relations from the perspective of a reciprocity system outlined by Mauss (1954) and recently advanced by Hyde (1983), Margolis (1989), and Caplow (1984). Using interactions from the Ladies Professional Golf Association Tour |
| Opening a New Arena: A Window of Opportunity Authors: Jim Kahler |
| Abstract: arena design executive suites season ticket holders corporate partnerships marketing plan marketing advertising business opportunities CAVS Gund Arena The Coliseum seat locations |
| SMQ PROfile 4-2 Authors: SMQ Editor |
| Abstract: Pat Williams Orlando Magic Wake Forest University Indiana University |
| SMQ Research Highlights 4-2 Authors: Tracy L. Schoenadel |
| Abstract: What professional sport has the highest market share of fan interest during the Winter/Spring seasons? Fan-tastic numbers for college football? |
| TEAMQUAL (TM): Measuring Service Quality in Professional Team Sports Authors: Mark A. McDonald, William A. Sutton, George R. Milne |
| Abstract: professional sport value offered to fans NBA NFL Major League Baseball survey Gap Model of Service Quality |
