SMQ Issue 3:4

Contents for SMQ Issue 3:4

Innovative Turnstile AdSleeves Turns Lemons into Lemonade
Authors: Michael Candelaria
Abstract: advertising advertising signage Turnstile Adsleeves

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SMQ Book Review 3-4
Authors: Dallas Branch, Jr., Ph.D. (Reviewer)
Abstract: Sports Market Place 1994 Sportsguide, Inc. Sports Careers sports management

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SMQ PROfile 3-4
Authors: SMQ Editor
Abstract: Bernard J. Mullin Denver Grizzlies Convetry University University of Kansas International Hockey League

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SMQ Research Highlights 3-4
Authors: Tracy L. Schoenadel
Abstract: Has attendance at the NCAA Men’s Basketball Tournament declined? Was there enough interest in the U.S. for World Cup Soccer?

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The Professional Golf Product: Spectators’ Views
Authors: Hal Hansen, Roger Gauthier
Abstract: 3,019 spectators attending six PGA golf tournaments rated the relative importance of 27 reasons to attend on a 5-point Likert scale; spectators provided three phrases describing their thoughts of the event and they completed demographic data categories.

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Sponsorship Evaluation: Does It Match the Motive and the Mechanism?
Authors: Nigel K. LI. Pope, Kevin E. Voges
Abstract: This article examines evaluation of corporate sports sponsorship. The sample consisted of 16 sponsors of motor sport in Australia and established the length of agreements, the sponsorship mechanisms used, the objectives set, and the forms of evaluation em

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Ticketing Strategy in the Australian National Basketball League
Authors: David Shilbury
Abstract: This article examines the growth and development of the Australian National Basketball League (NBL). The league was established in 1979 and has grown to become the only true national sporting league in Australia. Specifically, this article examines the growth of attendance and ticket sales during the period since inception. Ticket sales and stadium capacity are considered in light of Mullin’s (1985) Attendance Frequency Escalator theory.

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A Tripartite Approach to Sports Facility Financing
Authors: Ming Li
Abstract: Cooperation among three concerned groups a) the public sector, b) the franchise, and c) the private sector (local community and businesses), has become one of the crucial issues in sports facility financing. This paper attempts to discuss a conceptual model of a trpartite approach to sports facility financing among these three groups. The discussion proceeds in two parts: a)a detailed rationale for the tripartite cooperation and b) a speculation of the responsibility of these three individual constituents in sports facility financing. This study concludes that cooperation of these parties characterizes sports facility financing in the 1990s.

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