SMQ Issue 20:4

Contents for SMQ Issue 20:4

Entire issue of MSQ 20:4
Authors: Eric Schwarz, Artemis Apostolopoulou, Fitness Information Technology, Nancy L. Lough, Ted Peetz, Lamar Reams, Nancy L. Lough, Matthew L. Brann, Artemis Apostolopoulou, William A. Sutton
Abstract: This is the entire issue in PDF format that you can download.

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A Note from the SMA President, p. 127-128
Authors: Eric Schwarz
Abstract: What a great conference in Houston! As I sit back and reflect on the 9th Annual Sport Marketing Association Conference, I cannot express enough my gratitude and appreciation to Gregg Bennett and the students, faculty, and staff at the Texas A&M Center for Sport Management Research and Education for their tireless work to make the conference an overwhelming success. I also would like to acknowledge the SMA Board of Directors, and the SMA National Office staff for their significant contributions to the success of the conference.

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Industry Insider: Bernard J. Mullin, p. 192-195
Authors: Artemis Apostolopoulou
Abstract: An interview with Bernard J. Mullin, Chairman and CEO of The Aspire Group, Inc.

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Reviewing 20 Years of Practitioner Profiles, p. 196-203
Authors: Fitness Information Technology
Abstract: While Sport Marketing Quarterly (SMQ) has adapted with the times during its 20 years in existence, one thing that has been a mainstay about the journal has been the inclusion in every issue of a section featuring a prominent practitioner. The section has gone by different names, from PROfile (under this name, the section wasn’t in an interview format) to Profile/Interview to its current Industry Insider moniker and has offered readers incredible depth and insight from these key practitioners.

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Past Editors’ Retrospective: Twenty Years of Sport Marketing Quarterly, p. 203-208
Authors: Nancy L. Lough
Abstract: As a field of study informed by multiple disciplines, sport marketing has emerged to be recognized as a distinct area of specialization over the past few decades. During this time, Sport Marketing Quarterly (SMQ) has gained prominence as a scholarly publication seeking to fulfill a unique vision: “To be the journal of choice for authors who wish to create and disseminate intellectual contributions in the field of sport marketing and for practitioners who seek to apply this knowledge to the sport industry.”

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A Content Analysis of Sport Marketing Quarterly: 1992-2011, p. 209-218
Authors: Ted Peetz and Lamar Reams
Abstract: Sport marketing research has continued to evolve since the first issue of Sport Marketing Quarterly (SMQ) was published in 1992. While examining the content of academic publications in the field of sport marketing has occurred, an analysis of SMQ’s first 20 years of publication has not been conducted until now. In order to gain an understanding of sport marketing’s body of knowledge it is important to conduct analyses of the research the field produces (Pitts, 2002). The purpose of this study was to conduct a content analysis of SMQ from its inception in September 1992 (Volume 1, Issue 1) through the June 2011 issue (Volume 20, Issue 2). A total of 76 issues were analyzed and the findings revealed 346 peer reviewed empirical research articles written by 439 unique authors. Results were compared to Pedersen and Pitts’ (2001) analysis of SMQ to examine the development of sport marketing research.

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Sport Marketing Quarterly’s Top 20 in 20 Years, p. 219-226
Authors: Nancy L. Lough and Matthew L. Brann
Abstract: Anniversaries are not only a time of celebration, they are also a time of reflection. So it is only natural that as we planned for this special issue celebrating the 20th anniversary of Sport Marketing Quarterly (SMQ), we also reflected on the abundance of quality research articles that have been published in the journal during the past two decades.

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Ten Years of Integrating Research and Practice Perspectives: A Guide to Sport Marketing Quarterly Case Studies, p. 227-241
Authors: Artemis Apostolopoulou
Abstract: In September 2001, under the leadership of Editor Brian Crow (Slippery Rock University) and Associate Editor Cheri Bradish (Brock University), Sport Marketing Quarterly published its first case study. In its inception, the case study section was intended to publish “manuscripts … with very little empirical data, but with meaningful and timely information” and to share “cutting-edge marketing with a theoretical base that is significant and applicable to many segments of the sport industry” (Crow, 2001, inside front cover). Consistent with the mission of the journal, the audience for this section was sport marketing/management academicians, industry professionals, and students. Since then, and up until September 2011, a total of 39 case studies of varying scope and emphasis have been published in SMQ. Beginning in September 2005, under Editor Jacquelyn Cuneen (Bowling Green State University) and Associate Editor James Gladden (Indiana University—Purdue University Indianapolis), published case studies have been accompanied by teaching notes available on SMQ’s website.

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Looking Forward: A Vision for Sport Marketing Inquiry and Scholarship, p. 242-248
Authors: William A. Sutton
Abstract: Looking ahead and attempting to project what will take place in the future is an inexact science, to say the least. To predict what scholars may choose to research, examine, and write about is even more difficult. Yet in this article I will attempt to examine the predicted trends in sport marketing research that may be published in Sport Marketing Quarterly and their possible effect on society and the implications for sport, as well as some of the innovative educational programs in sport business helping to prepare future scholars.

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