SMQ Issue 2:2

Contents for SMQ Issue 2:2

Atlanta 1996: A Status Report
Authors: Ardy A. Arani
Abstract: The Atlanta Olympic Games are only a little more than three years away, and the Atlanta Centennial Olympic Properties, an arm of the Atlanta Committee for the Olympic Games, has begun marketing sponsorship packages. A major concern of domestic and interna

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SMQ Book Review 2-2
Authors: Richard Irwin
Abstract: Sport Marketing Mullin, B.J. Hardy, S. Sutton, W.A. Richard Irwin Human Kinetics Publishers promotions public relations marketing

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How an Event on Foreign Soil is Setting the Trend for the Future of Big Event Sponsorship
Authors: Don Dixon
Abstract: The Goodwill Games of 1986 changed the face of sport. It was the breakthrough event in sponsorship packaging because it offered everything a company wanted in an event sponsorship for one price. This event invited (selected) participants based on previous

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Attracting Foreign Sponsorship For American Events: The Myth
Authors: Stephen M. Woods
Abstract: The sport marketing environment has become global, and nationalism has little place in such an environment. Terms such as foreign sponsorship and American events are misnomers. Many modern businesses have multinational operations, and many events are seen and marketed worldwide. Players on American teams hail from a variety of nations other than the United States. Sport events have truly become international, and thus the discarding of obsolete and limiting terms such as foreign sponsorship and American (or that of any other nation) event will provide marketers with the portential for greater success in attratcting sponsorships for the events scheduled for either domestic or international locations.

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Some Legal Issues Associated With International Sports Marketing
Authors: Stephen Townley, Esquire
Abstract: Sports rights outside the USA have for years been undervalued by television. In consequence sports-governing bodies, such as FIFA or the International Olympic Commmittee and their consultants, have reacted by developing sophistocated and expensive marketi

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Obstacles and Opportunities for the Marketing and Sponsoring of Sport in Russia
Authors: Peter J. Graham, Boris Lelchitski
Abstract: The potential for the marketing and sponsorship of sport within Russia is significant. However, recent government and economic changes require that prospective investors carefully examine the variables affecting both short- and long term profit projection prior to entering this marketplace. Inept management personell, inflation and rapidly escalating prices, loss of government and/or union financial assistance, competition for discretionary monies, and a migration of leading athletic talent to Western Europe and the United States represent some of the variables contributing to the difficulty encountered by teams attempting to make a profit under capitalism. Faint-hearted and undercapitalized entrepreneurs should be wary about venturing into this marketplace until the Russian economy recovers.

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Sport Marketing Opportunities in the Commonwealth of Independent States
Authors: Richard Irwin, Peter J. Graham
Abstract: Sport Marketing in the Commonwealth of Independent States (C.I.S.), formerly the Soviet Union, is best described as being in the embryonic stages. The recent political changes experienced by these states and the adoption of a market-based economic system

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SMQ PROfile 2-2
Authors: SMQ Editor
Abstract: Del Wilber DelWilber + Associates Incorporated

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SMQ Research Highlights 2-2
Authors: Tracy L. Schoenadel
Abstract: Is pay-per-view television for sporting events in trouble, and will it survive in 1993? Is Topps Company still on top of the baseball card market?

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