SMQ Issue 13:2

Contents for SMQ Issue 13:2

Exploring the Old School Concept: Adding Definition to a
Authors: Damon Aiken, Ajay Sukhdial
Abstract:

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Athletes as Product Endorsers: The Effect of Gender and Product Relatedness
Authors: Thomas Boyd, Matthew D. Shank
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Sport Marketing Quarterly, June 2004
Authors:
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Case Study: Pricing a Sporting Club Membership Package
Authors: Kerry Daniel, Lester W. Johnson
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An Exploration of the Construct of Psychological Attachment to a Sport Team Among College Students: A Multi-Dimensional Approach
Authors: Hyungil Harry Kwon, Ketra L. Armstrong
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Sport Marketing and the Law: MMAA v. Netfire: “March Madness” Protection Strengthened for NCAA
Authors: Steve McKelvey
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Ticket Price Determination in Professional Sports: An Empirical Analysis of the NBA, NFL, NHL, and Major League Baseball
Authors: Patrick Rishe, Michael Mondello
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