SMQ Issue 13:1

Contents for SMQ Issue 13:1

Market Analyses of Race and Sport Consumption
Authors: Ketra L. Armstrong, Terese M. Peretto Stratta
Abstract: Numerous sociodemographic variables (i.e., age, gender,income, and occupation) have been found to influence sport consumption;however, research examining the influence of race/ethnicity on sport consumption has yielded conflicting results. The purpose of this study was to further examine the manifestations of race on sport consumption.

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The Economic Impact of a NASCAR Racetrack on a Rural Community and Region
Authors: Matthew J. Bernthal, Thomas H. Regan
Abstract: Economic impact analysis is an important tool for sport and entertainment marketers in the promotion of their event and for host community leaders in developing their economy and promoting tourism.

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Sport Marketing Quarterly, March 2004
Authors:
Abstract:

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Comparing Sport Consumer Motivations Across Multiple Sports
Authors: Jeffrey D. James, Stephen D. Ross
Abstract: Sport managers within intercollegiate athletics are faced with the challenge of generating more revenues to offset rising program costs. One option to consider is generating additional revenues from ticket sales for evenue sports.

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Analysis of Sociomotivations Affecting Spectator Attendance at Women’s Professional Basketball Games in South Korea
Authors: Nancy L. Lough
Abstract: This study was designed to assist in the process of gaining an enhanced understanding of international sport marketing activities. By utilizing Pease and Zhang’s Spectator Motivation Scale (2001), which was specifically developed for basketball spectators, this study examined the sociomotivations of spectators who attended women’s professional basketball games in South Korea.

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An Examination of the Effects of Time on Sponsorship Awareness Levels
Authors: Brenda G. Pitts, Jennifer Slattery
Abstract: It was the aim of this study to examine the effects of time on sponsorship recognition. Findings revealed that there were increases in the percentage of recognition rates for 8 of the 9 sponsor companies over the period of time utilized in this study.

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Sponsorship Evaluation: Moving from Theory to Practice
Authors: David K. Stotlar
Abstract:

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