SMQ Issue 12:2

Contents for SMQ Issue 12:2

An Empirical Review of the Stadium Novelty Effect
Authors: Dennis R. Howard, John L. Crompton
Abstract: A conventional belief has persisted for decades that teams moving into new sports venues would experience a significant and prolonged boost in attendance.

>> Subscribe Now

A Reexamination of the Construct and Concurrent Validity of the Psychological Commitment to Team Scale
Authors: Harry H. Kwon, Galen T. Trail
Abstract: Researchers have been interested in the psychological constructs of sport consumer loyalty for a considerable time, but until recently there has been a dearth of psychometrically valid measurement instruments.

>> Subscribe Now

Ticket Price Determination in the National Football League: A Quantitative Approach
Authors: Patrick James Rishe, Michael J. Mondello
Abstract: The purpose of this paper is to explain both cross- sectional differences in ticket prices across teams and causes for the size and direction of seasonal price increases in the National Football League (NFL).

>> Subscribe Now

Consumer Differences Across Large and Small Market Teams in the National Professional Soccer League
Authors: Matthew J. Robinson, Timothy D. DeSchriver
Abstract: In comparison to major sports leagues, there is a large variation in market size within minor league sports.

>> Subscribe Now

“Who is Your Hero?” Implications for Athlete Endorsement Strategies
Authors: Julie A. Stevens, Anna H. Lathrop, Cheri L. Bradish
Abstract: Over the past decade, the use of athlete endorsement has emerged as a significant marketing strategy within the sport

>> Subscribe Now

An Exploratory Study on the Use of Sports Celebrities in Advertising: A Content Analysis
Authors: George Stone, Mathew Joseph, Michael Jones
Abstract: While sports, and especially the viewing of professional sporting events, plays an increasingly vital role in the lives of sport fans around the world.

>> Subscribe Now