SMQ Issue 10:1

Contents for SMQ Issue 10:1

Regional Sports Alliance: A Conceptual Approach
Authors: Tony Lachowetz
Abstract: The spectator sport industry is simply one form of entertainment competing for the consumer’s disposable income. As the competition for consumer spending intensifies, spectator sport organizations are finding it more difficult to remain as profitable as in the past.

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Sociomotivational Factors Affecting Spectator Attendance at Minor League Hockey Games
Authors: James J. Zhang, Dale G. Pease, Eddie T. C. Lam, Uyen L. Pharn
Abstract: The purpose of this study was to examine the impact of positive and negative attitudes, as well as team quality, on television viewing intentions.

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Book Review: Unpaid Professionals
Authors: Frank P. Jozsa, Jr.
Abstract:

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Managing Athlete Endorser Image: The Effect of Endorsed Product
Authors: Brian D. Till
Abstract: The use of athletes as endorsers is widespread. Typically of interest is the effect that an athlete may have on the endored product. However, as athletes, particularly top athletes, serive significant income from endorsements, these athletes can be considered brands in their own right.

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Black Women’s Participation in Sport and Fitness: Implications for Sport Marketing
Authors: Ketra Armstrong
Abstract: Many sport and fitness organizations have begun to respond to the changing demographic compositon of America. Given the importance of women and Blacks as viable sport consumers, suprisingly litttle attention has been devoted to Black women’s involvement in sport and leisure.

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SMQ Profile
Authors: SMQ Editor
Abstract:

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Girl Power: Examining the Female Pre-Teen and Teen as a Distinct Segment of the Sport Marketplace
Authors: Cheri Bradish, Anna H. Lathrop, Whitney Sedgwick
Abstract: An emerging phenomenon in sport marketing has been the increased importance of females in the sport marketplace. While much research has examined the baby-boom and Generation X niche markets, relatively few studies have exammined the Generation Y female sport consumers.

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