Contents for SMQ Issue 1:2
| The Utilization of Fence Signage in College Baseball Authors: Scott E. Branvold |
| Abstract: College athletic administrators are constantly challenged to fund a full complement of sports with limited resources. As athletic departments struggle to make ends meet, sports that generate little or no revenue may be vulnerable to cut-back or elimination |
| Taming the Beast: Riding Out a Sports Crisis Authors: Melvin Helitzer |
| Abstract: sport management Sport Information Directors The Three P’s of Crisis Planning predict prevent prepare media ten action formulas case studies |
| Marketing the Core Product in Professional Team Sports in the United States Authors: William A. Sutton, Ian Parrett |
| Abstract: marketing sport marketing product extensions sport marketers NASL NBA NFL World Basketball League core product League Think USFL |
| Rethinking Sport’s Product Position and Program Concept Authors: Dallas Branch |
| Abstract: Business and industry devote precious time, energy, and financial resources to clearly define their products and services to the markets and consumers they serve. This definition or mission articulates the organization’s central purpose; that is, what |
| SMQ-PROfile 1-2 Authors: |
| Abstract: Robert Brown Paciolan Systems, Inc. supplier of computer systems |
| SMQ-Research Highlights Authors: Tracy L. Schoenadel |
| Abstract: luxury and club seating profits sport organizations advertising sales growth Reebok Nike |
| An Approach to the Evaluation and Selection of Sport Sponsorship Proposals Authors: Richard L. Irwin, Makis K. Asimakopoulos |
| Abstract: Based on the annual submission rate of sport sponsorship proposals, a need exists for an objective proposal evaluation process. This paper proposes a comprehensive evaluation model for such purposes. The proposed model is elaborated within the framework |
