SMQ Issue 1:2

Contents for SMQ Issue 1:2

The Utilization of Fence Signage in College Baseball
Authors: Scott E. Branvold
Abstract: College athletic administrators are constantly challenged to fund a full complement of sports with limited resources. As athletic departments struggle to make ends meet, sports that generate little or no revenue may be vulnerable to cut-back or elimination

>> Subscribe Now

Taming the Beast: Riding Out a Sports Crisis
Authors: Melvin Helitzer
Abstract: sport management Sport Information Directors The Three P’s of Crisis Planning predict prevent prepare media ten action formulas case studies

>> Subscribe Now

Marketing the Core Product in Professional Team Sports in the United States
Authors: William A. Sutton, Ian Parrett
Abstract: marketing sport marketing product extensions sport marketers NASL NBA NFL World Basketball League core product League Think USFL

>> Subscribe Now

Rethinking Sport’s Product Position and Program Concept
Authors: Dallas Branch
Abstract: Business and industry devote precious time, energy, and financial resources to clearly define their products and services to the markets and consumers they serve. This definition or mission articulates the organization’s central purpose; that is, what

>> Subscribe Now

SMQ-PROfile 1-2
Authors:
Abstract: Robert Brown Paciolan Systems, Inc. supplier of computer systems

>> Subscribe Now

SMQ-Research Highlights
Authors: Tracy L. Schoenadel
Abstract: luxury and club seating profits sport organizations advertising sales growth Reebok Nike

>> Subscribe Now

An Approach to the Evaluation and Selection of Sport Sponsorship Proposals
Authors: Richard L. Irwin, Makis K. Asimakopoulos
Abstract: Based on the annual submission rate of sport sponsorship proposals, a need exists for an objective proposal evaluation process. This paper proposes a comprehensive evaluation model for such purposes. The proposed model is elaborated within the framework

>> Subscribe Now