IJSF Issue 14:2

Abstract:International Journal of Sport Finance, Volume 14, No.2, May 2019.

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Gender and Television Viewership of Professional Football
Authors: Scott Tainsky and Jie Xu
Abstract:This study examines the factors impacting sport demand separately by gender. Most determinants exerted statistically significant influence on both male and female viewers, notably income, population, team tenure, home telecasts, prime time, team quality, and games back in the division. Among the significant factors, differences between males and females only existed with respect to population, absolute team quality, and relative team quality, with female viewers more responsive to these factors than male viewers. No evidence of differences between male and female viewers was found for anticipated game uncertainty. Counter to the uncertainty of outcome hypothesis, viewership was associated with larger gaps in the winning percentages of the competing teams, demonstrating a preference for local team supremacy, a factor that was greater among female fans.

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The Effects of Pricing Strategies on Team Revenues in the National Hockey League
Authors: Wen-Jhan Jane, Masaru Sasaki, and Jye-Shyan Wang
Abstract:This paper investigates the effects of price discrimination on a team’s revenue in the National Hockey League (NHL) for the seasons from 2005/06 to 2014/15. The present research contributes to the literature in three ways. First, the empirical evidence shows that price discrimination increases team revenue. An additional ten-dollar increase in price discrimination brings a team an additional 0.76% in seasonal revenues. Second, raising prices increases overall team revenues. The evidence supports the hypothesis of inelastic pricing in the professional sports leagues. Third, an older team with a larger and historic stadium that performs better makes more money. All these findings are supported when the unobservable individual effects are controlled for.

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Does Star Power Boost Soccer Match Attendance? Empirical Evidence from the Chinese Soccer League
Authors: Bo Li, Yuanyang Liu, Jerred Junqi Wang, Olan K.M. Scott and Sarah Stokowski
Abstract:The purpose of this paper is to examine the impact of star power on game attendance. The essential aspect of demand for sport events is fan interest, which can be shown through match attendance, watching contests, buying team-related products, and following a team on media. To conduct this study, all attendance data from the 2015, 2016, and 2017 seasons of the Chinese Super League were used to understand which factors impacted spectator attendance. Results of this study found that high profile teams, traditional rivalries or derbies, and famous foreign players can positively impact attendance at both home and away games, while members of the Chinese National Team had a negative impact on attendance. These results will give team owners a better understanding of Chinese soccer fans’ interests, ultimately leading to maximizing profit generation in ticket and merchandise sales. Implications for both sport managers and scholars are discussed.

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Which Countries Bid for the Olympic Games? The Role of Economic, Political, Social, and Sports Determinants
Authors: Wolfgang Maennig and Christopher Vierhaus
Abstract:This study adds to the debate about the relationship between the Olympic Games and socio-economic factors. It is the first empirical work testing if economic, political, and social determinants (as well as the prospects of success) help to forecast which countries will submit an Olympic bid to the International Olympic Committee (IOC). On the basis of the biddings for the eight Summer Olympic Games from 1992 to 2020, we find that countries recording larger eco-nomic growth are more likely to bid. Also, Olympic bids are more probable from nations with stable election results, recent improvements in health standards, and more international tourism arrivals. Finally, countries at least implicitly assess their chances of winning the Olympic host city election when considering a bid.

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