SMQ Issue 9:2

Contents for SMQ Issue 9:2

Book Review 9-2
Authors: Steven Hardy (Reviewer)
Abstract: The End of Marketing as We Know It Sergio Zyman Harper Business

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The Impact of Sport Sponsorship Activities, Corporate Image, and Prior Use on Consumer Purchase Intention
Authors: Nigel K. LI. Pope, Kevin E. Voges
Abstract: Sport Sponsorship is used to support marketing and corporate objectives, such as improving a company or brand image and increasing consumers’ intentions to purchase a company’s product or service. Consumers’ intention to purchase derives from two main inf

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Intercollegiate Athletics: Back to the Future II: A Comparison With Branch and Crow Five Years Later
Authors: Timothy S. Drain, Frank B. Ashley
Abstract: athletic programs changes in intercollegiate athletics college sport funding issues

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Journal Update: July-December, 1999
Authors: Dan Covell
Abstract: This column is designed to provide sport marketing academicians and practioners with brief descriptions of professionally relevant articles culled from a broad range of publications. Articles are arranged by subject matter, and listed alphabetically by author. Information regarding subscriptions and the acquiaition of back issues can be found at the end of the column.

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NASCAR: A Lesson in Integrated and Relationship Marketing
Authors: Ralph Lapio, K. Morris (Moshe) Speter
Abstract: NASCAR 50th anniversary moonshiners cup races Winston Cup Internet sites The France family customer profile NASCAR fans marketing opportunities for NASCAR

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Tobacco Sponsorship: Spectator Perceptions at an LPGA Event
Authors: Karen E. Danylchuk
Abstract: The opinions of government, health activists, and sport organizers toward tobacco sponsorship of sporting events have been widely discussed and debated. This paper contributes a new perspective to the debate by providing input from spectators at a major s

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