SMQ Issue 9:1

Contents for SMQ Issue 9:1

Book Review 9-1
Authors: Terry Woods (Reviewer)
Abstract: Strategic Sports Marketing David Shilbury Shane Quick Hans Westerbeclk Allen & Unwin Global interest in sport marketing

>> Subscribe Now

Book Review 2, 9-1
Authors: Doug Blais (Reviewer)
Abstract: Radical Marketing From Harvadr to Harley, Lessons from Ten That Broke the Rules and Made it Big Sam Hill Glenn Rifkin HarperBusiness NBA Harvard Business School

>> Subscribe Now

Value Differences Between Risky Sports Participants and Nonparticipants
Authors: Bela Florenthal
Abstract: Stimuli seeking and participation in risky activities have become popular in western cultures. The safer western life has become, the greater the individual’s need for stimulating, risky activities. This study examined value differences between risky spor

>> Subscribe Now

The Strategic Use of Celebrity Athlete Endorsers in Sports Illustrated: An Historic Perspective
Authors: Melinda J. Jones, David W. Schumann
Abstract: It seems as though some athletes are constantly in the limelight, either while playing their game, engeging in off the court activities, or endorsing products or services, or both. Great athletes have been looked upon as role models for many years, and

>> Subscribe Now

Fan Reaction to the Match Day Experience: A Case Study in English Professional Rugby League Football
Authors: Rudi Meir
Abstract: Although product augmentation is nothing new in the traditional consumer services sector, it is still to be applied widely across the professional sport industry globally. Some sports have lagged behind market leaders such as the NBA and NFL in the United

>> Subscribe Now

Good Morning, Vietnam: An Ethical Analysis of Nike Activities in Southeast Asia
Authors: Lynn R. Kahle, David M. Boush, Mark Phelps
Abstract: Nike has received criticism regarding the ethics of its operations in Vietnam. We examine this criticism by ethical analysis and by on-site inspection of one of its factories. We conclude that ethical decision making in business is often complicated and multidimensional. Some criticisms of Nike have been unfair but have benefited Asian workers who have promoted the principle that firms are responsible for the actions of their subcontractors. These subcontractors now have a heightened sense of responsibility for providing a good work environment., and their presence has had some desirable consequences for the awakening economy of Vietnam.

>> Subscribe Now

SMQ PROfile 9-1
Authors: SMQ Editor
Abstract: Bob Thompson FOX Sports Networks and Fox Sports International University of Oregon

>> Subscribe Now

SMQ PROfile 9-2
Authors: SMQ Editor
Abstract: Dallas Branch Founding Editor of Sport Marketing Quarterly West Virginia University Ohio University

>> Subscribe Now

Using the Psychological Commitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty
Authors: Daniel F. Mahony, Robert Madrigal, Dennis Howard
Abstract: The purpose of this study was to determine a psychological commitment to team (PCT) scale to be used in segmenting sport consumers based on loyalty. Previous research on the loyalty construct suggested the importance of using both behavioral and attitudin

>> Subscribe Now

Predicting Future Sport Consumption: The Impact of Perceived Benefits
Authors: Aviv Shoham, Gregory M. Rose
Abstract: Why do nonparticipants anticipate that they will or will not engage in sports (e.g. jogging, biking, swimming, and basketball) in the future? The research discussed here takes the approach used in the study of risky sports (e.g. diving, gliding, and mountain climbing) to predict the future probability of an initiation of a number of sports. The approach links four anticipated benefits (thrill, adventure, satisfaction of curiosity, and enhancement of social standing) to the future probability of sport consumption. Data from a study of the general population in Israel mostly supported the study hypotheses.

>> Subscribe Now