SMQ Issue 1:1

Contents for SMQ Issue 1:1

How Corporations Can Take Advantage of Olympic Marketing Opportunities
Authors: Ardy Arani

Abstract: Advertising:Marketing:Olympic Games:The Olympic Program

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SMQ-Book Review 1-1
Authors: Melvin Helitzer
Abstract: The Dream Job: Sports Publicity, Promotion and Public Relations:Melvin Helitzer

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Understanding Fundraising in Sport: The Conceptual Approach
Authors: Willaim F. Stier, Jr.
Abstract: At no time in the history of our country has the world of sport been faced with as many problems as it faces today. Similarly, at no other time have American sports–at all levels–undergone as much change as they have in recent years and are, in fact, currently experiencing (Fox, 1990). The purpose of this article is to provide a conceptual framework of sport fundraising as well as to examine selected factors that can have a significant impact upon such fundraising efforts.

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SMQ-Research Highlights
Authors: Tracy L. Schoenadel
Abstract: marketing objectives:professional organizations:college organizations:promotional activities:University of Notre Dame

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Demographic Changes in the U.S. Into the Twenty-First Century: Their Impact on Sport Marketing
Authors: Susan Hofacre, Thomas K. Burman
Abstract: 21st century :ethnic composition:population:sport marketing:sports fan:demographic trends:professional sport:college sport:hispanic/asian marketing:aging and sport marketing

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SMQ-PROfile 1-1
Authors: SMQ
Abstract: Howard Schlossberg:American Marketing Association Publication Group

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The Use of Promotions in College Baseball
Authors: Scott E. Branvold, Reb Bowers
Abstract: College athletic programs are continually working to enhance revenue production. One approach being used more commonly is to find ways for the traditional nonrevenue sports to generate some of their own funding. Baseball is one sport that is viewed as having

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Marketing Research: A Must for Every Sport Organization
Authors: Mary Helen Huggins
Abstract: This article emphasizes the importance of marketing research in sport marketing. It is not a how to article; rather, it discusses what marketing research is in sport marketing, why it is needed, and who should do the research. :The article should be valuable to sport marketing management who want a better conceptual understanding of marketing research. It should also help management who wonders whether their organization should do research and how it would be beneficial.

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A Study of the Demographic and Economic Characteristics of Spectators Attending the U.S. Men’s Clay Court Championships
Authors: Peter J. Graham
Abstract: This article describes a study designed to elicit economic and demographic data relative to the spectators attending the United States Men’s Clay Championships held at the Wild Dunes Resort located in Charleston, South Carolina. :From a questionnaire rand

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Sport Sponsorship and Tobacco: Implications and Impact of Federal Trade Commission v. Pinkerton Tobacco Comapny
Authors: David Stotlar
Abstract: The number of comapnies involved in sport marketing has increased 500% since 1983, and Philip Morris ($75 million) and RJR Nabisco ($40 million) are among the top in sponsorship spending. Today the union of sports and tobacco represents a multimillion dol

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