Contents for SMQ Issue 6:2
| A Conceptual Framework for Evaluating Marketing Relationships in Professional Sport Franchises Authors: Mark A. McDonald, George R. Milne |
| Abstract: As information technology has become more accessible, service marketers have started to adopt relationship-marketing tenets and techniques. Given the large number of sport and entertainment options, and the shift in emphasis from acquiring to retaining cu |
| The Creation of Consumer Bonds Within Reebok Running Authors: Andrew Rohm |
| Abstract: consumer bonds Reebok running consumer hierarchy integrated marketing Ironman objectives Ironman World Championships |
| Introduction to the Special Issue on Relationship Marketing In Sport Authors: George R. Milne |
| Abstract: relationship marketing Reebok |
| SMQ PROfile 6-2 Authors: SMQ Editor |
| Abstract: Don Johnson San Diego Padres Colorado State University Golden Rule Marketing |
| Pursuing Relationships in Professional Sport Authors: Sean Brenner |
| Abstract: corporate partners sponsors sponsorship |
| A Framework for Implementing Relationship Marketing in the Sport Industry Authors: David Shani |
| Abstract: sports marketing relationship marketing segmentation marketing niche marketing database marketing |
| Sports Talk and the Development of Marketing Relationships Authors: Lynn R. Kahle, Mark Elton, Kenneth M. Kamabra |
| Abstract: Agents seeking to establish relationships often use sports talk as an interpersonal strategy. Sports talk encompasses any conversation about sports and sports-related phenomena. This article discusses some of the factors regarding how and why sports talk can help establish relationships. Sports talk is a good conversation topic because sport has a wide following, community ties, drama, diverse themes, and relative innocence. It can help establish norms, conflict-resolution processes, gender roles, other roles, and self-presentation. Some businesses have institutionalized sports talk. |
